Global interest in all things Africa continues to grow thanks in part to dedicated exhibitions and events that help to introduce the continent’s diverse offerings to new audiences. In the UK Pop Up Africa is one such series of events, usually comprising a mix of vibrant market and delectable food stalls, and where we had the opportunity to showcase Shoko Press books at one of their events over the summer. Events like these take a lot of behind the scenes planning, hard work, and passion. And to find out more we caught up with Pop Up Africa founder Jessica Laditan to get an insider view.
1. Please introduce yourself, your background, where you are based and tell us a bit about Pop Up Africa?
I’m Jessica Laditan, mother of 2 and the Founder & Creative Director of Pop Up Africa. I studied Marketing at University and prior to forming Pop Up Africa, worked in Fashion PR before moving into Project Management, managing and coordinating a range of youth initiatives for various youth organisations in partnership with media companies such as Channel 4, BBC, Timeout, and ITV.